Lucky 7 is a 7-hydroxymitragynine supplement brand built around the language of luck, risk, and reward. The brand identity draws from classic casino culture, poker chips, playing card geometry, and the high-stakes allure of the Vegas aesthetic translated into a bold CPG packaging system designed to stand out in retail, vending, and dispensary environments.
YEAR
2026
ROLE
Brand Designer
Packaging Designer
SERVICES
Branding
Packaging
Product Visualization
Merchandise Design
Challenge: A crowded shelf demanded a brand that could command attention while communicating potency, personality, and a sense of play. The packaging also needed to work across multi-channel retail, from vending and pegboard displays to single-serve and multipack formats, and differentiate a growing flavor lineup without losing cohesion across the line.
Solution: Lucky 7's identity is rooted in casino iconography: flavor-coded poker chip medallions, a gold script wordmark, and a saturated red palette that commands attention at point of sale. Each SKU carries its own chip color story, distinguishing flavors like Blue Razz and Peach Mango while staying unified as a line. The packaging architecture includes hook-ready hanging cards built for vending and pegboard display, scaling cleanly from single-serve to multipack. The identity extends beyond packaging into branded merchandise, including a custom Nalgene bottle, positioning Lucky 7 as a lifestyle brand with longevity past the supplement category.
Lucky 7 is a 7-hydroxymitragynine supplement brand built around the language of luck, risk, and reward. The brand identity draws from classic casino culture, poker chips, playing card geometry, and the high-stakes allure of the Vegas aesthetic translated into a bold CPG packaging system designed to stand out in retail, vending, and dispensary environments.
YEAR
2026
ROLE
Brand Designer
Packaging Designer
SERVICES
Branding
Packaging
Product Visualization
Merchandise Design
Challenge: A crowded shelf demanded a brand that could command attention while communicating potency, personality, and a sense of play. The packaging also needed to work across multi-channel retail, from vending and pegboard displays to single-serve and multipack formats, and differentiate a growing flavor lineup without losing cohesion across the line.
Solution: Lucky 7's identity is rooted in casino iconography: flavor-coded poker chip medallions, a gold script wordmark, and a saturated red palette that commands attention at point of sale. Each SKU carries its own chip color story, distinguishing flavors like Blue Razz and Peach Mango while staying unified as a line. The packaging architecture includes hook-ready hanging cards built for vending and pegboard display, scaling cleanly from single-serve to multipack. The identity extends beyond packaging into branded merchandise, including a custom Nalgene bottle, positioning Lucky 7 as a lifestyle brand with longevity past the supplement category.
Lucky 7 is a 7-hydroxymitragynine supplement brand built around the language of luck, risk, and reward. The brand identity draws from classic casino culture, poker chips, playing card geometry, and the high-stakes allure of the Vegas aesthetic translated into a bold CPG packaging system designed to stand out in retail, vending, and dispensary environments.
YEAR
2026
ROLE
Brand Designer
Packaging Designer
SERVICES
Branding
Packaging
Product Visualization
Merchandise Design
Challenge: A crowded shelf demanded a brand that could command attention while communicating potency, personality, and a sense of play. The packaging also needed to work across multi-channel retail, from vending and pegboard displays to single-serve and multipack formats, and differentiate a growing flavor lineup without losing cohesion across the line.
Solution: Lucky 7's identity is rooted in casino iconography: flavor-coded poker chip medallions, a gold script wordmark, and a saturated red palette that commands attention at point of sale. Each SKU carries its own chip color story, distinguishing flavors like Blue Razz and Peach Mango while staying unified as a line. The packaging architecture includes hook-ready hanging cards built for vending and pegboard display, scaling cleanly from single-serve to multipack. The identity extends beyond packaging into branded merchandise, including a custom Nalgene bottle, positioning Lucky 7 as a lifestyle brand with longevity past the supplement category.