Project
Lucky 7
Year
2026
Services
Branding
Packaging
Product Visualization
Merchandise Design
Overview
Lucky 7 is a 7-hydroxymitragynine supplement brand built around the language of luck, risk, and reward. The brand identity draws from classic casino culture, poker chips, playing card geometry, and the high-stakes allure of the Vegas aesthetic translated into a bold CPG packaging system designed to stand out in retail, vending, and dispensary environments.
Challenge
A crowded shelf asks for attention, and Lucky 7 also had to sell potency, personality and a sense of play. The packaging had to work across vending, pegboard and dispensary retail, in single-serve and multipack formats, and tell a growing flavor lineup apart without breaking the family.
Solution
The identity is built from casino iconography: flavor-coded poker chip medallions, a gold script wordmark and a saturated red that stands out at point of sale. Each flavor, such as Blue Razz and Peach Mango, gets its own chip color story while the line stays unified. Hook-ready hanging cards are made for vending and pegboard display and scale from single-serve to multipack. The system then extends to merchandise, including a custom Nalgene bottle, so Lucky 7 reads as a lifestyle brand that outlasts the category.
Link
Challenge
A crowded shelf asks for attention, and Lucky 7 also had to sell potency, personality and a sense of play. The packaging had to work across vending, pegboard and dispensary retail, in single-serve and multipack formats, and tell a growing flavor lineup apart without breaking the family.
Solution
The identity is built from casino iconography: flavor-coded poker chip medallions, a gold script wordmark and a saturated red that stands out at point of sale. Each flavor, such as Blue Razz and Peach Mango, gets its own chip color story while the line stays unified. Hook-ready hanging cards are made for vending and pegboard display and scale from single-serve to multipack. The system then extends to merchandise, including a custom Nalgene bottle, so Lucky 7 reads as a lifestyle brand that outlasts the category.
Project
Lucky 7
Year
2026
Services
Branding
Packaging
Product Visualization
Merchandise Design
Overview
Lucky 7 is a 7-hydroxymitragynine supplement brand built around the language of luck, risk, and reward. The brand identity draws from classic casino culture, poker chips, playing card geometry, and the high-stakes allure of the Vegas aesthetic translated into a bold CPG packaging system designed to stand out in retail, vending, and dispensary environments.
Challenge
A crowded shelf asks for attention, and Lucky 7 also had to sell potency, personality and a sense of play. The packaging had to work across vending, pegboard and dispensary retail, in single-serve and multipack formats, and tell a growing flavor lineup apart without breaking the family.
Solution
The identity is built from casino iconography: flavor-coded poker chip medallions, a gold script wordmark and a saturated red that stands out at point of sale. Each flavor, such as Blue Razz and Peach Mango, gets its own chip color story while the line stays unified. Hook-ready hanging cards are made for vending and pegboard display and scale from single-serve to multipack. The system then extends to merchandise, including a custom Nalgene bottle, so Lucky 7 reads as a lifestyle brand that outlasts the category.
Link
Challenge
A crowded shelf asks for attention, and Lucky 7 also had to sell potency, personality and a sense of play. The packaging had to work across vending, pegboard and dispensary retail, in single-serve and multipack formats, and tell a growing flavor lineup apart without breaking the family.
Solution
The identity is built from casino iconography: flavor-coded poker chip medallions, a gold script wordmark and a saturated red that stands out at point of sale. Each flavor, such as Blue Razz and Peach Mango, gets its own chip color story while the line stays unified. Hook-ready hanging cards are made for vending and pegboard display and scale from single-serve to multipack. The system then extends to merchandise, including a custom Nalgene bottle, so Lucky 7 reads as a lifestyle brand that outlasts the category.