About
I’m a multidisciplinary graphic designer with over 10 years of experience creating brand identities, packaging, and digital experiences that help clients stand out. I combine creative intuition with strategic thinking to create brands that are visually compelling, commercially effective, and built to last.
From startups launching their first product to established companies refining their identity, I enjoy solving complex design challenges through thoughtful systems and cohesive visual design. When I’m not designing, you’ll usually find me exploring new coffee shops, picking up new hobbies, or diving into anything that satisfies my endless curiosity.
Services
Brand Identity
Logos, wordmarks and flexible identity systems that stay consistent across every touchpoint, from first sketch to final guidelines.
Packaging Design
Packaging and label systems for regulated consumer products, taken from concept through market-ready production.
Digital & Web Design
Websites and digital experiences that carry the brand into the places customers actually meet it.
Art Direction & 3D
Art direction, 3D visualization and mentorship that keep a team’s creative output sharp and cohesive.
Experience
Sr. Graphic Designer — Fortis Enterprise
June 2021 – Present
Design and develop packaging for highly regulated consumer products, with a primary focus on the cannabis/hemp industry. Collaborate across branding, marketing, and production to deliver compliant, market-ready packaging while maintaining a high standard of creative execution. Expanded expertise in packaging design, art direction, mentorship, 3D visualization, and web design.
Graphic Designer — Drywired
January 2014 – February 2021
Served as the sole in-house designer for a startup that expanded into multiple subsidiary brands. Led the development of brand identities across the organization while creating a wide range of marketing and sales materials, including pitch decks, trade show exhibits, technical data sheets, websites, and instructional videos. Gained extensive experience managing projects from concept through execution across both print and digital media.
Graphic Designer — Exchange LA
March 2013 – January 2014
Created social media graphics and digital marketing assets that supported the company’s online presence and brand communication. Collaborated with designers and cross-functional teams, gaining experience in creative workflows, incorporating feedback, and delivering high-quality visual content in a fast-paced environment.
Approach
Systems, not pieces
Strong brands are built through systems, not isolated pieces. A logo is only one part of an identity. Packaging, typography, photography, motion, digital experiences, and every customer touchpoint should work together to tell the same story.
Curiosity and collaboration
My process is rooted in curiosity, collaboration, and problem-solving. I enjoy taking complex ideas and distilling them into simple, flexible design systems that remain consistent across every application.
Considered, not decorative
I aim to create work that feels considered rather than decorative, balancing creativity with practicality to help businesses grow through thoughtful design.
Open to full-time and contract roles
10+ years in branding, packaging and digital design