Project
ARENA™
Year
2024
Services
Branding
Packaging
Overview
ARENA™ came to me with a clear mission: build a brand any modern warrior would stand behind. The work covered a new logo and the packaging for a line of products.
Challenge
ARENA needed a mark that merged the parent company's identity with something bolder. That intricate logo then had to sit on packaging without clutter, across a line of products that each needed to be told apart at a glance.
Solution
I explored logo iterations until the parent company's signature wing elements fused with a warrior helmet into one strong, iconic mark. Because the logo is intricate, the packaging stays minimal and geometric, with no clutter and no gimmicks. A squared sans-serif complements the logo's typeface. Varied container shades and contrasting lid colors separate each product version, and metallic foil treatments add instant shelf recognition. The final line is bold, upscale and built to command attention.
Link
Challenge
ARENA needed a mark that merged the parent company's identity with something bolder. That intricate logo then had to sit on packaging without clutter, across a line of products that each needed to be told apart at a glance.
Solution
I explored logo iterations until the parent company's signature wing elements fused with a warrior helmet into one strong, iconic mark. Because the logo is intricate, the packaging stays minimal and geometric, with no clutter and no gimmicks. A squared sans-serif complements the logo's typeface. Varied container shades and contrasting lid colors separate each product version, and metallic foil treatments add instant shelf recognition. The final line is bold, upscale and built to command attention.
Project
ARENA™
Year
2024
Services
Branding
Packaging
Overview
ARENA™ came to me with a clear mission: build a brand any modern warrior would stand behind. The work covered a new logo and the packaging for a line of products.
Challenge
ARENA needed a mark that merged the parent company's identity with something bolder. That intricate logo then had to sit on packaging without clutter, across a line of products that each needed to be told apart at a glance.
Solution
I explored logo iterations until the parent company's signature wing elements fused with a warrior helmet into one strong, iconic mark. Because the logo is intricate, the packaging stays minimal and geometric, with no clutter and no gimmicks. A squared sans-serif complements the logo's typeface. Varied container shades and contrasting lid colors separate each product version, and metallic foil treatments add instant shelf recognition. The final line is bold, upscale and built to command attention.
Link
Challenge
ARENA needed a mark that merged the parent company's identity with something bolder. That intricate logo then had to sit on packaging without clutter, across a line of products that each needed to be told apart at a glance.
Solution
I explored logo iterations until the parent company's signature wing elements fused with a warrior helmet into one strong, iconic mark. Because the logo is intricate, the packaging stays minimal and geometric, with no clutter and no gimmicks. A squared sans-serif complements the logo's typeface. Varied container shades and contrasting lid colors separate each product version, and metallic foil treatments add instant shelf recognition. The final line is bold, upscale and built to command attention.