Project
Fledge
Year
2024
Services
Brand Design
Web Design
Overview
For the Fledge Machine Shop project, I embarked on a complete brand redesign focused on modernizing the company's image and strengthening its foundation for increased brand recognition.
Challenge
Fledge Machine Shop's image had aged. The goal was a complete brand redesign that modernized how the company looks and gave it a stronger foundation for brand recognition.
Solution
I combined the letter F with a wing shape, a nod to the word fledge, to signal growth and movement. The updated look is sleek and tech-inspired and carries across the logo, stationery, window posters, the website, apparel and pallet wrap. The new branding debuted in the first quarter of 2025 and was followed by a 35% increase in new clients.
Link
Challenge
Fledge Machine Shop's image had aged. The goal was a complete brand redesign that modernized how the company looks and gave it a stronger foundation for brand recognition.
Solution
I combined the letter F with a wing shape, a nod to the word fledge, to signal growth and movement. The updated look is sleek and tech-inspired and carries across the logo, stationery, window posters, the website, apparel and pallet wrap. The new branding debuted in the first quarter of 2025 and was followed by a 35% increase in new clients.
Link
Project
Fledge
Year
2024
Services
Brand Design
Web Design
Overview
For the Fledge Machine Shop project, I embarked on a complete brand redesign focused on modernizing the company's image and strengthening its foundation for increased brand recognition.
Challenge
Fledge Machine Shop's image had aged. The goal was a complete brand redesign that modernized how the company looks and gave it a stronger foundation for brand recognition.
Solution
I combined the letter F with a wing shape, a nod to the word fledge, to signal growth and movement. The updated look is sleek and tech-inspired and carries across the logo, stationery, window posters, the website, apparel and pallet wrap. The new branding debuted in the first quarter of 2025 and was followed by a 35% increase in new clients.
Link
Challenge
Fledge Machine Shop's image had aged. The goal was a complete brand redesign that modernized how the company looks and gave it a stronger foundation for brand recognition.
Solution
I combined the letter F with a wing shape, a nod to the word fledge, to signal growth and movement. The updated look is sleek and tech-inspired and carries across the logo, stationery, window posters, the website, apparel and pallet wrap. The new branding debuted in the first quarter of 2025 and was followed by a 35% increase in new clients.