Project
STRIDE
Year
2026
Services
Brand Identity
Packaging Design
Brand Guidelines
3D Visualization
Motion
E-commerce Web Design
Overview
STRIDE is a non-alcoholic botanical seltzer made for nights out. It comes in two formulas, Relax with kava and Relief with kratom, in Orange Cream, Raspberry and Blueberry. I built the brand from the ground up, including the stacked wordmark, a six-SKU label system, the brand guidelines, 3D product renders and a launch film, and an online shop designed for desktop and mobile.
Challenge
More people are drinking less, but nights out are still built around having a drink in your hand. Most non-alcoholic options imitate the drink you gave up or look like they came from the supplement aisle. STRIDE needed to feel at home on a bar top next to spirits, and it had to make two very different botanical formulas easy to tell apart at a glance.
It also had to hold together everywhere it shows up, from the shelf to a cooler at a party to an online shop where people choose and buy without holding the bottle.
Solution
I built the identity around a stacked wordmark, one bold STRIDE with tonal repeats on either side, like footsteps caught mid-stride. A single rule runs the line. Light labels are kava, dark labels are kratom, and each flavor owns a color family, so all six bottles read at a glance. A cool palette of Navy, Baby Blue, Silver and White carries the brand off the bottle, and a full set of guidelines keeps it consistent.
I created all the product imagery in-house from the production labels, so the bottles look identical from the product shots to the launch film and lifestyle images.
The online shop helps people choose by how they want to feel. I designed it for desktop and mobile with a formula finder, a Relax and Relief toggle, and product pages that switch flavor and pack size in place.
Link
Challenge
More people are drinking less, but nights out are still built around having a drink in your hand. Most non-alcoholic options imitate the drink you gave up or look like they came from the supplement aisle. STRIDE needed to feel at home on a bar top next to spirits, and it had to make two very different botanical formulas easy to tell apart at a glance.
It also had to hold together everywhere it shows up, from the shelf to a cooler at a party to an online shop where people choose and buy without holding the bottle.
Solution
I built the identity around a stacked wordmark, one bold STRIDE with tonal repeats on either side, like footsteps caught mid-stride. A single rule runs the line. Light labels are kava, dark labels are kratom, and each flavor owns a color family, so all six bottles read at a glance. A cool palette of Navy, Baby Blue, Silver and White carries the brand off the bottle, and a full set of guidelines keeps it consistent.
I created all the product imagery in-house from the production labels, so the bottles look identical from the product shots to the launch film and lifestyle images.
The online shop helps people choose by how they want to feel. I designed it for desktop and mobile with a formula finder, a Relax and Relief toggle, and product pages that switch flavor and pack size in place.
Project
STRIDE
Year
2026
Services
Brand Identity
Packaging Design
Brand Guidelines
3D Visualization
Motion
E-commerce Web Design
Overview
STRIDE is a non-alcoholic botanical seltzer made for nights out. It comes in two formulas, Relax with kava and Relief with kratom, in Orange Cream, Raspberry and Blueberry. I built the brand from the ground up, including the stacked wordmark, a six-SKU label system, the brand guidelines, 3D product renders and a launch film, and an online shop designed for desktop and mobile.
Challenge
More people are drinking less, but nights out are still built around having a drink in your hand. Most non-alcoholic options imitate the drink you gave up or look like they came from the supplement aisle. STRIDE needed to feel at home on a bar top next to spirits, and it had to make two very different botanical formulas easy to tell apart at a glance.
It also had to hold together everywhere it shows up, from the shelf to a cooler at a party to an online shop where people choose and buy without holding the bottle.
Solution
I built the identity around a stacked wordmark, one bold STRIDE with tonal repeats on either side, like footsteps caught mid-stride. A single rule runs the line. Light labels are kava, dark labels are kratom, and each flavor owns a color family, so all six bottles read at a glance. A cool palette of Navy, Baby Blue, Silver and White carries the brand off the bottle, and a full set of guidelines keeps it consistent.
I created all the product imagery in-house from the production labels, so the bottles look identical from the product shots to the launch film and lifestyle images.
The online shop helps people choose by how they want to feel. I designed it for desktop and mobile with a formula finder, a Relax and Relief toggle, and product pages that switch flavor and pack size in place.
Link
Challenge
More people are drinking less, but nights out are still built around having a drink in your hand. Most non-alcoholic options imitate the drink you gave up or look like they came from the supplement aisle. STRIDE needed to feel at home on a bar top next to spirits, and it had to make two very different botanical formulas easy to tell apart at a glance.
It also had to hold together everywhere it shows up, from the shelf to a cooler at a party to an online shop where people choose and buy without holding the bottle.
Solution
I built the identity around a stacked wordmark, one bold STRIDE with tonal repeats on either side, like footsteps caught mid-stride. A single rule runs the line. Light labels are kava, dark labels are kratom, and each flavor owns a color family, so all six bottles read at a glance. A cool palette of Navy, Baby Blue, Silver and White carries the brand off the bottle, and a full set of guidelines keeps it consistent.
I created all the product imagery in-house from the production labels, so the bottles look identical from the product shots to the launch film and lifestyle images.
The online shop helps people choose by how they want to feel. I designed it for desktop and mobile with a formula finder, a Relax and Relief toggle, and product pages that switch flavor and pack size in place.