SOVA is a plant-based CBD wellness brand built around a calm, editorial aesthetic that feels more apothecary than pharmacy. The identity centers on a custom serif wordmark and companion SV monogram, paired with a botanical damask motif adapted from a nine-color palette spanning warm terracottas and golds to sage and slate. That system was applied across a full product line: balms, gels, and creams, translating a single flexible mark into jars, tubes, and bottles without losing cohesion.
YEAR
2026
ROLE
Brand Designer
SERVICES
Packaging Design
Branding
Color Theory
Logo Design
Challenge: CBD packaging tends to read as either overly clinical or overly "crunchy," and the challenge was designing something that felt premium and trustworthy while still communicating plant-based, everyday-use simplicity across a growing line of formulas, strengths, and container types.
Solution: The answer was a restrained serif/sans pairing (SOVA set in a confident high-contrast serif, supporting copy in a clean grotesque) combined with one repeating floral motif rendered in shifting colorways. This let a single design system scale across formulas (Ground, Cool, Everyday), CBD strengths, and container types, while each product keeps its own visual identity through color alone.
SOVA is a plant-based CBD wellness brand built around a calm, editorial aesthetic that feels more apothecary than pharmacy. The identity centers on a custom serif wordmark and companion SV monogram, paired with a botanical damask motif adapted from a nine-color palette spanning warm terracottas and golds to sage and slate. That system was applied across a full product line: balms, gels, and creams, translating a single flexible mark into jars, tubes, and bottles without losing cohesion.
YEAR
2026
ROLE
Brand Designer
SERVICES
Packaging Design
Branding
Color Theory
Logo Design
Challenge: CBD packaging tends to read as either overly clinical or overly "crunchy," and the challenge was designing something that felt premium and trustworthy while still communicating plant-based, everyday-use simplicity across a growing line of formulas, strengths, and container types.
Solution: The answer was a restrained serif/sans pairing (SOVA set in a confident high-contrast serif, supporting copy in a clean grotesque) combined with one repeating floral motif rendered in shifting colorways. This let a single design system scale across formulas (Ground, Cool, Everyday), CBD strengths, and container types, while each product keeps its own visual identity through color alone.
SOVA is a plant-based CBD wellness brand built around a calm, editorial aesthetic that feels more apothecary than pharmacy. The identity centers on a custom serif wordmark and companion SV monogram, paired with a botanical damask motif adapted from a nine-color palette spanning warm terracottas and golds to sage and slate. That system was applied across a full product line: balms, gels, and creams, translating a single flexible mark into jars, tubes, and bottles without losing cohesion.
YEAR
2026
ROLE
Brand Designer
SERVICES
Packaging Design
Branding
Color Theory
Logo Design
Challenge: CBD packaging tends to read as either overly clinical or overly "crunchy," and the challenge was designing something that felt premium and trustworthy while still communicating plant-based, everyday-use simplicity across a growing line of formulas, strengths, and container types.
Solution: The answer was a restrained serif/sans pairing (SOVA set in a confident high-contrast serif, supporting copy in a clean grotesque) combined with one repeating floral motif rendered in shifting colorways. This let a single design system scale across formulas (Ground, Cool, Everyday), CBD strengths, and container types, while each product keeps its own visual identity through color alone.